Why risk? Stay focused when you drive.In 2010 in Italy, 4.000 people died in road accidents. 25,5% of these is caused by distraction at driving. Be careful, it’s not worth risking.
Everytime we drive, we run some risks. If we are under the effects of drugs, or simply tired, our journey in the car can become a nightmare. The worst nightmares to get true can be: the police, surgery, or also a funeral. So we chose to represent these three moments of risk, to warn people as they get into their cars.
Advertising Agency: Link, Rome, Italy;
Creative Director: Hilde Capra;
Art Director: Valerio Cicco;
Copywriter: Angela Macchia;
Photographer: Domenico Apruzzo.
VIA «Comune di Nettuno »